Call for cases Ingles 2019-1






Early Deadline: August 30 th, 2019

Deadline: October 30th, 2019

Review Process

1st Round, 30 days (estimated)

2nd Round, 30 days (estimated)


Download instructions here



Authors and researchers from the Ibero-American and emerging-country academic community (see Emglish Version) are invited to submit teaching cases to be considered for publication in the Estudios de Administracion Journal.


Educational cases that allow the comprehension of particular realities in Ibero-America and emerging countries, as well as the application of models, techniques and management tools, are of particular importance in the teaching and learning processes for Business and Management Schools, and thus represent relevant intellectual contributions, linked to their core tasks and mission.


These cases have to be sent with their respective teaching notes (those that will not be published) but they will be considered in the blind review process.


We suggest that authors considering sending their cases to this call for papers should consider the following suggestions


  • Should be associated with a phenomenon or situation of clear decision
  • Should be Linked to a specific course (s) or subject (s) and type of program (MBAm specialized master, executive master, Bachelor degree) with defined teaching objectives
  • Containing the necessary (and not excessive) information in the form of Tables, Figures and/or Appendices, needed to make the analyses, and to be able to evaluate or make the suggested decisions
  • Clarity in the initial and final paragraphs, regarding the objective and the situation in which the readers (students) have to be put in order to evaluate, analyze and suggest actions.
  • (Desirable) to have an orientation towards decision making or recommending a course of action, and to a have a clear protagonist

Teaching Notes

In addition to the case, the authors must prepare a teaching note, an integral part of the case, and which will be evaluated and must contain the following aspects.

  • Brief summary of the case (2, 3 paragraphs)
  • Learning objectives and target course/students
  • Questions of study and/or analysis
  • Main topics (meadows) of discussion, with a brief description of the type of question triggers that would be used... And the potential answers or discussion paths that may arise. It is important to also indicate what type of framework or conceptual framework, students are expected to use.

  • Theme 1: The pharmacy industry in Colombia, attractive or not? (15 minutes)
    • How do you consider the pharmacy industry in Colombia? Who are the main customer segments? Competitors... Etc? What factors positively affect it, which negatively? Which market is most attractive Bogota or Medellin?
    • Students are expected to use customer segmentation schemes, competitor analysis and Industry (5 Porter forces). Additionally some students could also combine the use of a scheme of environmental analysis (PEST)
    • Potential response prepared by the instructor, using the above schematics.
  • Theme 2: The competitive position of Caribbean pharmacies in the Colombian market (25 minutes).....
  • Theme 3: XXX (20 minutes)
  • Map of blackboards (with the main elements of discussion according to the previous topics) and with a drawing or diagram indicating these slates and the contents that these would have
  • Synthesis and Case teachings (suggested)